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At Virgin Atlantic, we've always championed individuality. Wherever you're going, onboard or in life, we salute you. Here's to those who are their own captai.
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The charismatic cast includes a fabulously glittery air steward, a gay couple, and a female pilot and asks the audience to see things from a different angle. Virgin Atlantic's pilots, crew members, and frontline teams take on either their respective roles or act as customers.
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Virgin Atlantic is shining a spotlight on its staff as part of its new brand and advertising campaign - the first in more than two years since the pandemic struck. Using the tagline 'See the world differently', the campaign champions the "rich individuality of the airline's people and customers". The airline said the marketing.
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Lucky General's planner Alice McGinn discusses the ideas behind Virgin Atlantic's latest campaign and the challenges of grounding an A350. Lucky Generals recently launched its latest work for Virgin Atlantic. The campaign - which introduces the new end line 'See The World Differently' - acknowledges the travel industry is entering a new era.
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London, April 14, 2022: Virgin Atlantic has today launched a new brand and advertising campaign - the first in more than two years since the Covid-19 pandemic hit. The campaign has been created with newly appointed advertising agency Lucky Generals and introduces the end line "See the world differently".
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Virgin Atlantic unveils new advertising campaign. 14 Apr 2022 by Will Payne. Virgin Atlantic has launched a new brand and advertising campaign - its first in more than two years since the start of the Covid-19 pandemic. The campaign will champion the "rich individuality" of the airline's people and customers.
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The new campaign is a colourful celebration of the diversity of the world around us. Of loving every inch of yourself and taking pride in what makes you special. Everyone's welcome onboard with Virgin Atlantic, and you can be wonderfully, unapologetically yourself. Visit Virgin Atlantic to book your next adventure and see the world differently.
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Virgin Atlantic 'See The World Differently'. The campaign - which introduces the end line "See the world differently" - draws on the airline's heritage of challenging the status quo - championing the rich individuality of the airline's people and customers. This builds on research showing that travellers find most airlines' crew.
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The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline "See the world differently", which acknowledges the travel industry is entering a new era.. The campaign is headlined by a 60-second TV ad directed by Ben Strebel at Biscuit.The film focuses on a group of charismatic characters through from the airport to aboard the plane.
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Virgin Atlantic promotes individuality in new ad. Virgin Atlantic's latest ad campaign has the tag line "see the world differently.". As it's described, this line draws on the company's heritage of challenging the status quo, and recognizing that the travel industry is entering an exciting new era. Here's the gist of the campaign:
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From The Virgin Atlantic Advert from 2023.
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Virgin Atlantic's slick new advertising campaign is one of several reasons for the airline to be cheerful this year. While it doesn't expect to return to profitability in 2022, it has succeeded in restoring its full US network, as well as launching a new menu. With a new route to Austin set to open next month, and the Airbus A330neo set to join.
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The film focuses on a group of charismatic characters, at an airport and on board a state-of-the-art A350 plane. Customers and crew alike joyfully do their own thing, set to the song "I am what I am": a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird. Agency. Lucky Generals. Campaign.
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Award: Wood Pencil. Wood Pencil / Casting / Film / 2023. To launch its new brand platform, See the World Differently, Virgin Atlantic created a campaign championing the individuality of its crew and customers. The film was set to a fresh take of Gloria Gaynor's I Am What I Am reimagined by jazz soul artist Lady Blackbird.
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Holly, area manager and travel guru. What Holly doesn't know about travel isn't worth knowing. She lives and breathes holidays as a Virgin Atlantic Holidays area manager - and when she's not at her desk, she's on a mission to visit all 50 American states before she hits the big 5-0. "If I'm not working, I am travelling," she said.
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By Lucy Broadbent on 3 May 2022. Virgin Atlantic have a new TV ad out. It's highly cinematic, glossy, fun, and game-changing in its celebration of diversity and individuality. It also ends with a close-up of a female pilot heading into the skies. It's an important image because the reality is that the cockpit remains a male preserve.
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